Posted on April 16th, 2023.

There’s been a lot of talk about videos and how they are somehow able to increase brand awareness or drive sales. Is this true you may think? Well they do, videos have a unique way of packaging your brand mission, values, and what you are as a brand into a small bite-size piece which is easy for your consumers to digest without being long, drawn-out and overly branded. In this blog, we will explore exactly why you need to incorporate video marketing into your brand as soon as yesterday.

• Video marketing increases Revenue

Everyone is about increasing sales these days and video marketing is just your ticket to do it. If you knew that just including a video on your webpage could increase conversions by 80% then, of course, you’d be trying to figure out how to produce a video today. Over 54% of people want to see more video content from the brands they love. Give the people what they want! And get a higher return on sales. It’s a win-win situation so increase your revenue by providing more video content.

• Video marketing makes consumers more aware of your brand

The key to creating a brand image is for people to be aware of your brand on social media. Videos are the perfect way to do that. You could create a video that captures exactly what your firm is about and what products or services you sell in a way that is fun and exciting. Off of one viral video, The Dollar Shave Club made a name for themselves. I’m not saying that 1 video is going to put you on the map but it’s a step in the right direction and who knows you could create a video that could go viral. Think of a video idea that encapsulates who you are as a brand whilst having fun with your audience. The end goal of marketing is to build long-lasting relationships with your community. Having fun and making people laugh, showcasing humor, and lightheartedness is the best way to make a good first impression.

• Videos can help increase your SEO

Video marketing can help you optimize your search engine optimization meaning that you’ll be able to get found by more people if you have a video embedded in your website. According to moovly.com, you are 53 times more likely to show up first on Google if you have a video on your website. Having an online presence especially people searching for a product or service similar to yours, videos can help put you ahead of some brands that may have not embedded videos on their website.

In summary, the reasons why you need video marketing for your brand is because it can help you increase revenue, expand brand awareness and optimize your ability to get found by consumers on Google. The proof is in the pudding ultimately and once you start using this successful marketing strategy you’ll be able to see just how much this will help your brand. Start small and use the things that you have at your disposal and then start to branch out and possibly do something bigger for a campaign. Hopefully, you’ll be able to see how successful you can be with embracing the power of video marketing.