The COVID-19 pandemic turned out to be a catastrophe, both in terms of the loss of life and damage to the economy of almost all the countries worldwide. Many businesses failed to cope up with the immense pressure of lockdowns and transitioning to e-Commerce for sales. But, not all hope […]

Branding In the New Age during COVID-19 –Evolution or Decimation?

  A Deep Dive Into Baby Boomers – Marketing 101!            According to the census, baby boomers were born between 1944 and 1964. They’re current between 55-75 years old, and in December 2019 there were nearly 76 million baby boomers. The baby boom began a social and cultural phenomenon. Baby boomers now […]

A Deep Dive Into Baby Boomers – Marketing 101!

Zoom Video Communications is a remote conferencing services company. Many organizations use their product for its video conferencing, online meetings, chat, and mobile collaboration to stay in contact with remote colleagues, customers, partners, etc. Zoom drove tremendous growth at the beginning of March because of the corona-virus. It went from […]

Is Zoom Doomed with Consumer Privacy?

There’s been a lot of talk about videos and how they are somehow able to increase brand awareness or drive sales. Is this true you may think? Well they do, videos have a unique way of packaging your brand mission, values, and what you are as a brand into a […]

Why You Need To Add Video Marketing To Support Your ...

           Learn new skills while practicing social distancing with mobile marketing during a corona-virus pandemic. The Coronavirus (COVID-19) outbreak has led companies across the globe asking employees to work from home and the practice of social distancing among everyone. In this uncertain environment, it’s important that […]

Learn new skills while practicing social distancing with mobile marketing ...

Baby Boomers – who are they and why are they a target for marketers? Let’s Discuss!            “Baby boomers!” What comes to mind about that generation? The stigma of baby boomers is that the old, not up to date with technology, and don’t understand other generations. […]

Baby Boomers – who are they and why are they ...

Blog Post: Brand Storytelling ===================================   Brand Storytelling: A Must-Have Marketing Strategy   Do you remember some of the graduations you have attended over the years? Do you remember the stories that the commencement speaker told? Well, confess to me…I do not remember the speakers’ names, but I remember most […]

Brand Story Telling

4 Do’s and Don’ts for an Effective Video Marketing Strategy  Whether you know it or not Video marketing is quickly becoming the number one marketing strategy for increasing revenue, gaining awareness and building a following. Knowing how to create an effective Video marketing strategy is essential for success in this […]

4 Do’s and Don’ts for an Effective Video Marketing Strategy

4 Do’s and Don’ts for an Effective Video Marketing Strategy  Whether you know it or not Video marketing is quickly becoming the number one marketing strategy for increasing revenue, gaining awareness and building a following. Knowing how to create an effective Video Marketing strategy is essential for success in this […]

4 Do’s and Don’ts for an Effective Video Marketing Strategy