A decade back from now, most people couldn’t even fathom that digital marketing or online marketing would become such a phenomenon. There’s been a paradigm shift in the marketing world, from traditional marketing to online marketing. Most huge organizations and brands initially resisted moving to digital marketing but as the […]

Google Search vs. Google Display vs. Facebook vs. Email Marketing.


Brand Storytelling: Must Have An Integrated Digital/ Social Media Strategy Do you remember some of the graduations you have attended over the years? Do you remember the stories that the commencement speaker told? Well, confess to me…I do not remember the speakers’ names, but I remember most of the stories […]

Brand Story Telling 2021


Learn new skills while practicing social distancing with mobile marketing during a corona-virus pandemic. The Coronavirus (COVID-19) outbreak has led companies across the globe to ask employees to work from home and the practice of social distancing among everyone.  Consumers have changed their behavior and attitude related to shopping. Mobile […]

Learn new skills while practicing social distancing with mobile marketing ...





The COVID-19 pandemic turned out to be a catastrophe, both in terms of the loss of life and damage to the economy of almost all the countries worldwide. Many businesses failed to cope up with the immense pressure of lockdowns and transitioning to e-Commerce for sales. But, not all hope […]

Branding In the New Age during COVID-19 –Evolution or Decimation?



  A Deep Dive Into Baby Boomers – Marketing 101!            According to the census, baby boomers were born between 1944 and 1964. They’re current between 55-75 years old, and in December 2019 there were nearly 76 million baby boomers. The baby boom began a social and cultural phenomenon. Baby boomers now […]

A Deep Dive Into Baby Boomers – Marketing 101!


Zoom Video Communications is a remote conferencing services company. Many organizations use their product for its video conferencing, online meetings, chat, and mobile collaboration to stay in contact with remote colleagues, customers, partners, etc. Zoom drove tremendous growth at the beginning of March because of the corona-virus. It went from […]

Is Zoom Doomed with Consumer Privacy?


There’s been a lot of talk about videos and how they are somehow able to increase brand awareness or drive sales. Is this true you may think? Well they do, videos have a unique way of packaging your brand mission, values, and what you are as a brand into a […]

Why You Need To Add Video Marketing To Support Your ...



           Learn new skills while practicing social distancing with mobile marketing during a corona-virus pandemic. The Coronavirus (COVID-19) outbreak has led companies across the globe asking employees to work from home and the practice of social distancing among everyone. In this uncertain environment, it’s important that […]

Learn new skills while practicing social distancing with mobile marketing ...