No Going Back To The Brand Norm! In 2020, and also during the 2021 COVID-19 Pandemic, marketers were and still are challenged as to how they maintain and build authentic brands.  The structure and essentials for building a relevant brand remain the same. However, the how is much different. […]

Your Brand And COVID-19: Evolution or Destruction?

We know how much you’ve loved marketing to Millennials, but now it’s time to start marketing to the next generation: Generation Z. You may be asking: who is Generation Z and what makes them so different from Millennials? We’ll get into that a little later, but as an introduction, you […]

How to Reach Generation Z With These Five Amazing Marketing ...

VIDEO MARKETING The concept of brands needing a video marketing plan is not a new one. What has changed is the prominence of video on all platforms and channels. Video is no longer merely a component of the overall marketing strategy. It is crucial to your outreach and campaign activities, […]

Video Marketing

  E-Commerce Advantages v. Disadvantages Electronic commerce or e-commerce (sometimes written as eCommerce) is a business model that lets firms and individuals buy and sell things over the internet. E-commerce operates in all four of the following major market segments: Business to business, Business to Consumer, Consumer to Consumer, Consumer […]

E-commerce Advantages vs. Disadvantages

THE NEW REALITY OF THE MARKETING INDUSTRY IN THE AGE OF COVID-19  The marketing industry has made a remarkable shift during the COVID-19 pandemic, and it will transition again as our “new normal” sets in. It is easy to say that marketing will be different due to the pandemic, but […]


While video marketing isn’t a new concept, how a marketing team goes about building its strategy is always changing. Thanks to the popularity of social media, marketing teams are looking to turn their video marketing efforts to increase overall engagement on each of their social media platforms. With a figure […]

The Ultimate Video Marketing Strategy for Social Media

  From healthcare to education, the COVID-19 pandemic has fast-tracked the digital marketing presence for every industry. With more and more people working from home and participating in digital learning, internet usage increased by 70%. Since more consumers have shifted to using digital methods in their everyday routines, businesses must […]


  Video Revolutionizing The Marketing World Video marketing is the use of video to raise awareness, create engagement, and drive sales. It’s a part of digital marketing, albeit a massive one, and overlaps with content marketing. Video marketing is now so widespread that it’s a must-have skill for all marketers. […]

Video Revolutionizing The Marketing World.

E-Commerce is on the rise, and it is impressive. E-Commerce delivers the information, products, services, and payments by telephone, computer, or other automated media. The technology is used in chain supply management, transfer of funds electronically; mobile commerce, processing of online transactions, marketing through the internet, the management inventory systems, […]

E-Commerce is on the rise, and it is impressive!

  Eighty-four percent of Millennials say that they don’t like traditional advertising. Millennials don’t trust traditional advertising either. If you want to drive Millennial sales, you have to earn Millennial trust that is not an option with traditional advertising. Instead, brands need to leverage other channels to foster consumer trust. […]

Strategies to Market Millennials