Posted on April 16th, 2023.

Increasing use of the Internet has provided businesses with more ways than ever before to collect data about their customers and potential customers. As more people become aware of privacy issues, many companies are discovering the need to change the way they do business in order to satisfy their customers’ concerns. Customers are becoming more educated and savvy about the Internet and privacy concerns, they’re also becoming more distrustful of how companies gather and use this information. In fact, customer outrage over privacy concerns has prompted many companies to change the way they conduct their online businesses. Many businesses are now looking for ways to assuage these concerns while concurrently building brand loyalty. Currently, more companies are also providing features that visitors can use to increase their personal privacy while using their websites.