Some people call it stalking, others say our devices are tapped and “they’re” listening. I say our marketing tools and technology have just gotten scary good. You know how you will be talking to a friend about True Religion jeans and your phone may be sitting there, then later […]

How phenomenal personalized messaging can help build your business!

  Also known as Gen Y, the only requirement to be a Millennial is age. There are varying interpretations, but Millennials are to be those born between 1981 and 1996. The term “Millennial” has become a code word for a certain type of young person. Millennials stereotypes are usually considered […]

Targeting Millennials with Digital Marketing

The introduction of new features and the change of algorithms on social platforms have a hand in the evolution of social media trends. For example, a few years ago only Snapchat was known for its disappearing, FOMO-inducing content. Today though, social media users have the option of using similar features […]

CHANGING SOCIAL MEDIA TRENDS—AND WHAT THEY MEAN FOR MARKETERS

Customer loyalty has been a major and unanimously acknowledged as a valuable asset in competitive markets. As a result, it becomes more important to give power to in loyalty panel particularly when the consumers faces very low switching or moving cost to other product or service because they are not […]

Customer loyalty is very important to growing a business and ...

What is the importance of brand storytelling? The age of social media has become a great force in influencing consumers’ views of various brands, making online marketing more important now than ever. In fact, social media platforms such as Twitter, Instagram, and Snapchat have gained popularity due to their appeal […]

The Importance of brand storytelling

Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. Mobile marketing uses features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual’s location. Mobile marketing is a way in which technology can be used […]

Pros and Cons of Mobile Marketing

  Born between 1996 and 2010, Generation Z includes a staggering 40% of total U.S. consumers. Since this generation grew up with smartphones, the Internet, and social media, they are more likely to buy from brands that have established clear values, show inclusivity, and have a strong online community. This […]

Who Is Gen Z?

Digital Marketing is like every other marketing method. You have to closely guard your ad campaigns, and if they are performing poorly, you stop and optimize the ad until you are getting the most bangs for your buck. That alone is one of the best things that digital marketing lets […]

Digital Marketing

MARKETING TO GEN X Marketers have been able to identify the most appropriate channels and campaigns to attract their target audience. There is social media for Gen Z and Millennials, to more traditional media and direct mail for Baby Boomers—but what about the in-between generation, the Gen Xers? Oftentimes, Gen […]

Marketing To Gen X

  “The multifaceted faces of Mobile Marketing” Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. In recent years, customers have started to shift their attention (and […]

The Multifaceted Faces of Mobile Marketing