One of the main reasons that consumers purchase products from a business is because they know and trust their brand. Once a business or brand has established credibility, people will see the value of the products or services being offered. Therefore, building a successful brand name is a top priority. Social media plays a vital role in building the credibility and influence necessary to have a successful brand name. Utilizing social media is an excellent starting point for most businesses to reach their target audience. This article will give you insight on how to develop an authentic and strong brand image on social media to strengthen your media strategy efforts.
KEEP IT CONSISTENT
When you are first creating a social media persona for your brand, it is particularly important to remain consistent throughout each social channel that you use. Doing this will alleviate any confusion consumers may have about your brand. If your social media channels differ in persona, this could be very confusing for the customer and cause them to not want to engage with your business. Having consistent social media profiles across different channels will all your customers to form a positive association about your brand. It is also crucial to cultivate a consistent image with your brand’s voice, imagery, colors, and overall outlook. No matter if you use a funny and witty tone or a more formal and professional tone, try to embody your brand values and stay authentic and consistent in your communication across your social networks.
HUMAN CONNECTIONS VIA SOCIAL MEDIA
It is quite easy to post content from a third-party on your brand’s social media platforms and be done—but it is not the best way to get the most out of social media marketing. As a brand, it is important to show your “human side” to connect with customers. Social media users crave authenticity and want to feel like they are connecting with an actual person. A simple way to connect with your customers is to ask for feedback and encourage discussions about your posts. Another way to form a bond between you and your customers is to share behind-the-scenes pictures. Posting pictures from events or sharing photos of your employees is a good way to put a face to your brand name. By opening up and showing your real side, your audience will feel like they are a part of your social community. Another major aspect that most brands should practice is replying to the comments on their updates and engaging with their social media followers. If you do not communicate with your advocates, it will look as if you do not value their presence and time.
NOT ALL SOCIAL MEDIA IS THE SAME—SO DON’T TREAT IT THAT WAY
Every social media platform has specific native functionalities. You can post the same content throughout every platform, but it will come off as lazy and you will not receive a good response. The audience that follows your brand on one social platform expects you to behave and post content in the style that matches that platform. For example, content posted on Snapchat should have a raw, behind-the-scenes vibe, whereas Instagram users expect beautiful pictures. The key to this is to share exclusive content on all social media platforms. If you do not think a social media platform audience fits your brand and you do not have the resources to manage content creation for that platform, then do not use it. It is important to understand that not every social network will be right for your business. You must determine which social media sites your target audience is most active on.
Social media marketing is a great way to build your brand. Social networks have millions of users from your target audience—people who are socializing every day and are excited to find new brands. To create a strong brand via social media, you will need to put in time and effort and maintain consistency. While the work is tedious, the benefits will be well worth it.