Video Marketing


The concept of brands needing a video marketing plan is not a new one. What has changed is the prominence of video on all platforms and channels. Video is no longer merely a component of the overall marketing strategy. It is crucial to your outreach and campaign activities, especially your social media strategy.

                The dominance of video on social media has been unmistakable. According to research, social media account for four of the top six video channels used by global consumers. Why is this significant? You are probably falling behind if you are not making video content, but do not be alarmed. For most videos, the plainer and rawer the content appears, the more genuine the content appears—and that is what your audience cares about.

                There are ten steps to making a video for your business: (1) plan your video, (2) script your video, (3) understand and use your cameras, (4) set up your studio, (5) prepare your talent, (6) shoot for the edit, (7) organize your footage, (8) edit your video, (9) choose your music, and (10) record your voice over. This article covers a few of the more important steps to creating a video for your business.



                The most important step, planning your video should begin by discussing the intent of your video before you set up, film, or edit anything. What is the reason for this? Any decision you make during the video production process will lead back to the intent of your video and the action you want your viewers to take after watching it. And, of course, if your team does not settle on a clear objective, you will find yourself in a vortex of re-shooting, re-framing, editing… and wasting a ton of time. When making a film, there are usually a lot of people involved. How do you make sure they are all on the same page? Create a questionnaire with Google Forms or SurveyMonkey and distribute it to project stakeholders.


There is a time and place for videos that are spontaneous and unscripted. There are heart-tugging films, vlogging rants, and, of course, cat videos, the holy grail. However, most business videos include a script. If you miss this phase, you will end up editing more than you need to, releasing a video that is longer than it needs to be, and losing your audience in the process. Begin writing your script with an outline, just like you would a blog post. Make a list of your main points and arrange them in a logical order. To encourage communication and real-time commenting, do all your drafting in Google Docs. Use the “Insert > Table” function to create a two-column script, which is a common procedure in television scriptwriting. In the left column, write the audio (script) and the visual ideas that go with it in the right column. Do not make the audience wait until the very last second to figure out what your video is about; we guarantee they will not stick around. Include a hook near the beginning of the video, like a piece of journalistic writing, that states the video’s purpose, particularly for educational and explainer videos.


                You have finished filming your video footage. Congratulations, you have made it halfway! It is now time to discuss editing. We understand that video editing can be perplexing. At first, it is easy to feel overwhelmed, particularly when looking at software price tags! Fortunately, depending on your skill level, operating system, and budget, you have a variety of video editing options. Options such as Apple’s iMovie and Adobe Premiere Pro help customers edit their videos with ease.

Apple’s video editing app is called iMovie. iMovie is easy, user-friendly, and free on all Apple products, and it’s compatible with Macs and other iOS devices. Cutting together clips, adding names, songs, sound effects, simple color correction, filters, and special effects are all possible with iMovie.

The software also includes templates to make the editing process easier. The app allows you to post your work directly to a video-sharing platform and supports high-quality clips such as 4K video footage. Professionals don’t use iMovie because of its limited access to advanced color correction and editing features, but it’s still a great choice if you’re just starting out.

Adobe Premiere Pro is a popular video editing application that is used by both amateurs and professionals. The platform is often referred to as the industry standard for video editing because of its customizable interface and various advanced editing tools. Premiere makes it easy to work with other editors. Arrange your files, and integrate with other Adobe products including After Effects and Photoshop. The platform supports high-resolution footage (4K and higher) and comes with advanced color correction and grading software that sets it apart from cheaper or free alternatives like iMovie.

We’re assuming you’re a bit stressed out right now. You’re not alone, so don’t worry. While video editing and marketing can seem intimidating at first, with a little practice and patience, you can easily create high-quality content that is exclusive to your brand. Brands can no longer disregard video’s rising success, with 71% of customers viewing more video online than they did a year earlier. Fortunately, producing excellent content has never been simpler!