While video marketing isn’t a new concept, how a marketing team goes about building its strategy is always changing. Thanks to the popularity of social media, marketing teams are looking to turn their video marketing efforts to increase overall engagement on each of their social media platforms. With a figure like that, it is no wonder marketing teams are turning their focus to video, compared to more traditional content.
What is video marketing? Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience. The idea is to keep audience members engaged with the brand in a way that is simple and easy to digest. People use social media multiple times a week, if not daily, so it’s no wonder why marketers are focusing so heavily on increasing their marketing efforts to those platforms. Campaign Monitor has made it simple for brands to incorporate social media into their email strategy. It is as simple as drag, drop, and customize.
Creating a video marketing strategy for social media is a great way to further engage with the following you have already built on various sites. While YouTube remains the king of video content, social media users are stating that they are watching more videos on social media sites like Facebook.
Creating your video marketing strategy for social media takes the same planning as would any other marketing strategy. once you have got the plan in place, you will want to make sure your videos fall within the suggested video length guidelines. Remember, most people do not have long attention spans, so, if they didn’t come directly to you for a specific purpose, then you want to keep your video short, sweet, and to the point. You have created your strategy, put the videos together, and went ahead and shared them with your viewers so now what? When it comes time to monitor the success of your videos, you will want to turn to each social platform’s individual analytics reporting system.