“The multifaceted faces of Mobile Marketing”
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. In recent years, customers have started to shift their attention (and dollars) to mobile. Because of this, marketers are doing the same to create true omnichannel engagement. As technology becomes more fragmented, so does marketing. And to earn and maintain the attention of potential buyers, content must be strategic and highly personalized.
When it comes to mobile marketing, this means keeping devices in mind and utilizing SMS/MMS marketing and mobile apps. Mobile marketing is important when it comes to building out any short-term or long-term marketing plan. From email to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. For mobile marketing to be effective, marketers need to curate a cohesive experience that customers expect
Mobile marketing can do wonders for driving brand value and demand for your products or services by leveraging mobile devices to connect with more consumers in real-time at any point in the customer lifecycle. According to eMarketer, mobile versus desktop usage stats in the United States in 2018 show that the mobile-only audience will grow to 55.7 million (nearly 19%) by 2022, and Adweek estimates that 79% of smartphone users have their phones on or near them all but two hours a day. Today, there are more mobile devices in the world than people. U.N. data analysts have found that in the United States, 71.5% of citizens over the age of 13 have a smartphone, and 66.5% have smartphones globally (WorldoMeters U.N. data, GSMA Intelligence). With the high usage of the power of mobile marketing, marketers must focus on creating a seamless experience that your audience expects.
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