SOCIAL MEDIA TRENDS FOR 2021 AND BEYOND
With so many people using social media these days, it has become an integral part of people’s daily lives and routines. Some users are so addicted to it that their social media feeds are the first thing they check every morning. Given the importance of social media in consumers’ lives, marketers and businesses utilize social platforms to connect with their target customers. However, there is a content overload on social media, which makes brand utilization of social media extremely competitive. It can be a challenge for you to stand out from your competition unless you have a clear social media marketing strategy. Keeping in touch with the latest social media trends can help you fuel your strategy and make you stand out in the crowd. This article introduces a few social media trends that you should be aware of for the rest of 2021 and beyond.
Influencer marketing is not a new trend, i.e., celebrity endorsements and the bandwagon effect, but it is one that will be around for a while. Today, social media is dominated by influencers who get paid a great deal of money to promote brands. There has been a remarkable increase in the number of businesses that spend money to market via social media influencers. Part of this might be because influencers are much cheaper than running paid ad campaigns yet deliver good results. Influencers can help marketers achieve a variety of marketing goals, not just generate leads. Marketers using influencers to promote their brands have become increasingly popular and continue to grow stronger.
These days, marketers are not only collaborating with a few influencers but are working with an entire network of small, relevant, niche influencers. These types of influencers bring in a much higher engagement for the brand, while also costing much less. We predict that marketers will continue to use the strategy of working with much smaller influencers instead of one celebrity.
CUSTOMER SERVICE VIA SOCIAL MEDIA
In the past, social media was only used as a place for people to connect with others and share pictures/videos. Now, social media is used for much more than that. Social media is used as a retail platform, a product discovery platform, and even more recently, a customer service channel. Many brands have started utilizing social media networks as means for providing customer service. Brands using social media as a customer service platform has been a gradual transition as they started to recognize customers trying to reach out to them through social media. Today, customers do not just use social media as a complaint forum—brands have a full-on customer service channel on social media. Utilizing social media as a customer service channel is extremely important because customer complaints can go viral within just a few hours—sometimes less! Without a social media customer service platform, brands run the risk of losing business with infuriated customers.