E-Commerce delivers information, products, services, and payments by telephone, computer, or other automated media. The technology is used in chain supply management, transfer of funds electronically; mobile commerce, processing of online transactions, marketing through the internet, the management inventory systems and electronic data interchange (EDI) are some of the services offered in e-commerce. It also depends on what the merchant is
trying to accomplish, but there are a few things beyond simply breaking free from the physical restrictions of traditional commerce that make e-commerce especially enticing.
One is the ability to explore new business models, for example, subscription businesses. Think of examples like Netflix or Spotify. These weren’t possible without e-commerce. And it’s not that they’re offering a new kind of product that wasn’t available before. It’s that e-commerce enables direct-to-consumer interaction, which was not prevalent before.
Social media as shelve space for eCommerce. When a company wants to sell a product, along with an array of other requirements, they must buy shelf space for that item in a store. Imagine that social media is that “shelf space” for e-commerce companies. Without a foot in the social media world, a company is surly to fail. Social media has given a platform for companies to advertise, influence, communicate and interact directly with the consumer. In recent years brands with social media presence had a significant advantage over their competitors.
What does social media marketing bring to the table that traditional methods cannot? Social media is a binding agent for the relationship between business (product) and consumer. Additionally, social media provides plentiful data to analyze so that companies can bring the right goods to market. Simply put, as we shift towards the future, it’s all but a requirement, and companies should focus on leveraging and maximizing the potential of all social media platforms rather than merely using them.