Marketing is all about reaching your consumers, and, chances are, your potential customers spend large portions of their days immersed in their mobile devices. Because of this, mobile marketing is essential for organizations looking to effectively gain exposure. Marketing practices are constantly growing and evolving based on industry trends. Mobile devices are currently the most popular methods of communication. One effective way to do this is by engaging consumers on social media sites, many of which are operated exclusively through mobile apps. People are persistently using mobile technology; they’re constantly jumping around to different apps and programs. Your company should take advantage of this information to develop personalized, targeted campaigns.