Customer Loyalty:


 

 

 

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct business. This is typically due to the delightful and remarkable experiences they have with that brand. One of the main reasons to promote customer loyalty is because those customers can help you grow your business faster than your sales and marketing teams. There are a number of other reasons why customer loyalty is critical to your success. Customers convert and spend more time and money with the brands to which they’re loyal. These customers also tell their friends and colleagues about those brands, too which drives referral traffic and word-of-mouth marketing. Customer loyalty also fosters a strong sense of trust between your brand and customers — when customers choose to frequently return to your company, the value they’re getting out of the relationship outweighs the potential benefits they’d get from one of your competitors. When a customer is loyal to a specific brand, they are not easily influenced by availability or pricing. They are willing to pay more as long as they get the same quality product or service, they are familiar with and love. Other characteristics of a loyal customer include hey are not actively searching for different suppliers, being open to other goods or services provided by a particular business, and will keep purchasing from a business as long as there is a need. All businesses should strive to improve customer loyalty to keep clients purchasing and make them promote their brand to new audiences. Even though 82% of U.S. adults say they are loyal to companies, many businesses focus on acquiring new customers. Research shows that 44% of companies still pay attention to customer acquisition, while only 18% implement strategies aimed at boosting retention. One of the things brands can focus on to build customer loyalty is meeting and even exceeding the expectations of their customers. A staggering 89% of businesses say that customer experience is critical for driving customer loyalty and improving retention. A business needs to make its customers happy because happy customers will be willing to spend more money on its products or services more often. This and other benefits of having a good relationship with customers should make any business invest in building customer loyalty. #marketing #bjpartners #atlmarketing #digitalmedia #socialmedia #customerloyalty

How to Measure the Effectiveness of Your Customer Loyalty Program – Commerzilla – Web design and development agency