Baby Boomers – who are they and why are they a target for marketers? Let’s Discuss!
“Baby boomers!” What comes to mind about that generation? The stigma of baby boomers is that the old, not up to date with technology, and don’t understand other generations. Baby boomers are everything but that. In this blog, we will discuss the stigma of baby boomers, how they differ from it, and why they are a target for marketers. Baby boomers are in later stages of life, are technologically savvy, and have their values from what they were raised on. Baby boomers are the people born between the years 1946 and 1964. This means that their ages range from the late ’50s to the late ’70s. This is not old. They are still functioning, able, working or retired citizens. Baby boomers got their generation name from the post-World War II boom. Although some may believe they are old, they are not. They are still active in their community and the economy. Contrary to popular belief, baby boomers are quite tech-savvy. They are heavy consumers of traditional media and spend just as much time online. They consume lots of television and are active on social media sites such as Facebook, LinkedIn, and even Twitter. Some still have online websites and blogs. Baby boomers want to stay up to date on new technology. According to Forbes, “100 million (paywall) smartphone users will be age 45 and over. That’s 42.43% of the market share. Social media is stereotyped as a platform to reach young people when, in reality, it is a relevant way to connect with all generations.” This means that baby boomers are on social media sites just as much as other generations. We believe baby boomers are on social media sites to stay up to date with friends, family, and stay informed. Probably the biggest stigma with baby boomers is that they don’t understand other generations. That is very wrong. They see a fast-pacing world and want to stay up to date on the latest trends online, in fashion, and the economy. They are empathetic to other generations and want millennials to have the same work ethic as them. Baby boomers grew up in a time where they had to work for everything they had, and they want to keep that work ethic alive in new generations to come. Baby boomers differ from the stigmas they have. They work hard to instill a good ethic in other generations as well. So, why the market towards baby boomers? And how do we do that? Since we already understand that baby boomers are technologically savvy, that comes with many marketing opportunities for marketers. Marketers can utilize social media marketing and traditional marketing. They can do this by advertising on social media sites such as Facebook, LinkedIn, and Twitter. They can also advertise on billboards, television advertisements, and direct mail marketing. Baby boomers also account for most of the income in the United States, so to increase income, marketers must understand what media they consume and how to market towards them. Marketers have many opportunities with marketing towards baby boomers. Baby boomers don’t uphold the stigma most think of them. Baby boomers have always strived to be something better than themselves. Baby boomers get this work ethic from the way they were raised. Baby boomers were raised in a time of wartime and postwar mobility. Lots changed in their lifetime. Lifetime changes such as Brown vs. Board of Education, The Civil Rights Act, and Roe vs. Wade. Boomer childhoods were filled with vast institutional, social, and media attention. Aside from the stigma baby boomers uphold, they account for a lot of the population. Their number in the US is accounted to be 75 million. Aside from the sheer size of the boomer population, they are also affluent. Some estimates have them controlling 70% of the disposable income in the U.S. Baby boomers still have a huge stake in the economy and how it runs today. Baby boomers still buy and sell, probably have stocks and bonds, and are very much a part of the economy. Marketers must take this into account. From our readings and this blog post, it’s easily known that baby boomers aren’t what their stigma says. Baby boomers should be respected and other generations need to be empathetic towards them. And most of all, marketers should market towards them. Marketers must realize their role in the economy. We hope that this blog held many insights into who baby boomers are, that they are different from their stigmas, and why marketers should market towards them. We understand that just the phrase, baby boomer, might be a hard one or already stigmatized. We hope to push this stigma. Marketers must push this stigma to keep them as consumers in the economy. We now question you, other marketers, business owners, or whatever title you may have. One, what led you to this blog? Online marketing? Google Advertisements? We are utilizing each in reposting and trying to get as many views as possible. Two, what are your thoughts on baby boomers? Any other stigmas that we missed? Other overall opinions on baby boomers? See below and comment below your thoughts! And lastly, we want to thank our audience for reading this blog. This blog is expressed to marketers to understand more about baby boomers and why we should target them and market towards them. We hope you have a thorough understanding of baby boomers now that you’ve read our piece on them. We question you to dig deeper and help us help you! How can we do better as to in sighting on baby boomers? What other marketing opportunities are there? How can we best suit your marketing needs and the needs of not only the baby boomer generation but other generations? Hopefully, this blog leaves you with not only more knowledge, but questions and concerns! We hope you come back to read more about baby boomers and your marketing needs. We are caring and knowledgeable marketers with a need for success. We want to help you, so comment down below your thoughts! And thank you again for the read.