Branding


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During our strategic planning process we identify opportunities and develop comprehensive strategies that are foster engagement internally and externally with all stakeholders across traditional and social media channels. Validate the brand current image and value proposition with the target group.

 

 

External Branding

  • Validate the brand current image and value proposition with the target group
  • Logo Development: Color, Look, Feel and Appearance/Validation
  • Brand Architecture
    • Core Target
    • Actionable Insights/Touch Points
    • Differentiating Benefits
    • Why Believable
    • Key Focus
    • Foundation
  • Brand Essence/Promise/Tag line
  • Brand Strategies and Plan/Tactic

Internal Branding

  • Internal Brand programs to form Passionate Brand Ambassadors (research illustrates that companies with strong internal brand ambassadors usually have higher revenue and profitability, 19% and 15% respectively)
  • Utilize Big Dta/ POS Data, loyalty, demographic and psycho-graphic data to develop associate programs designed to educate, and create Passionate Brand Ambassadors that live the brand 24/7